About me

Design, to me, has always been about understanding what lies behind a problem before thinking about the solution.

With over 6 years of experience working on SaaS and B2B2C products — spanning e-signature, digital healthcare, and financial services — I’ve learned that the most impactful work begins by asking the right questions, deeply understanding the context, and building a shared perspective with the team around what is truly worth building.

My background combines a Bachelor’s degree in Fine Arts from PUC-SP, an MBA in Interaction Design from PUC-Campinas, and a specialization in Advanced Project Management from MIT Professional Education. This combination has shaped a perspective that brings together systems thinking, product strategy, and excellence in execution.

In my day-to-day work, I’m comfortable navigating ambiguity. I enjoy discovery, working closely with business and engineering, and turning complexity into clarity — both in the interfaces I design and in the decisions I help structure. I have a track record of building design systems, structuring analytics tracking, and leading the design of critical platforms with autonomy and a strong focus on outcomes.

What sets me apart is my ability to connect strategic vision with consistent execution, staying close to users, bringing different perspectives together, and using evidence to turn complex problems into simple, meaningful solutions.

Projects

I turn complexity into clarity,

connecting strategy, decisions, and product experience.

About me

Design, to me, has always been about understanding what lies behind a problem before thinking about the solution.

With over 6 years of experience working on SaaS and B2B2C products — spanning e-signature, digital healthcare, and financial services — I’ve learned that the most impactful work begins by asking the right questions, deeply understanding the context, and building a shared perspective with the team around what is truly worth building.

My background combines a Bachelor’s degree in Fine Arts from PUC-SP, an MBA in Interaction Design from PUC-Campinas, and a specialization in Advanced Project Management from MIT Professional Education. This combination has shaped a perspective that brings together systems thinking, product strategy, and excellence in execution.

In my day-to-day work, I’m comfortable navigating ambiguity. I enjoy discovery, working closely with business and engineering, and turning complexity into clarity — both in the interfaces I design and in the decisions I help structure. I have a track record of building design systems, structuring analytics tracking, and leading the design of critical platforms with autonomy and a strong focus on outcomes.

What sets me apart is my ability to connect strategic vision with consistent execution, staying close to users, bringing different perspectives together, and using evidence to turn complex problems into simple, meaningful solutions.

Projects

I turn complexity into clarity,

connecting strategy, decisions, and product experience.

About me

Design, to me, has always been about understanding what lies behind a problem before thinking about the solution.

With over 6 years of experience working on SaaS and B2B2C products — spanning e-signature, digital healthcare, and financial services — I’ve learned that the most impactful work begins by asking the right questions, deeply understanding the context, and building a shared perspective with the team around what is truly worth building.

My background combines a Bachelor’s degree in Fine Arts from PUC-SP, an MBA in Interaction Design from PUC-Campinas, and a specialization in Advanced Project Management from MIT Professional Education. This combination has shaped a perspective that brings together systems thinking, product strategy, and excellence in execution.

In my day-to-day work, I’m comfortable navigating ambiguity. I enjoy discovery, working closely with business and engineering, and turning complexity into clarity — both in the interfaces I design and in the decisions I help structure. I have a track record of building design systems, structuring analytics tracking, and leading the design of critical platforms with autonomy and a strong focus on outcomes.

What sets me apart is my ability to connect strategic vision with consistent execution, staying close to users, bringing different perspectives together, and using evidence to turn complex problems into simple, meaningful solutions.

Projects

I turn complexity into clarity,

connecting strategy, decisions, and product experience.